...This explains a lot, doesn’t it.
ETA: Okay, I just saw it again. It’s the myth of Artemis and Actaeon, rewritten for Twilight fans — the arrow thing is totally the goddess’s fault, because she’s so beautiful that “he couldn’t help himself, so he did something kind of crazy”...
I’m sorry, I need to step away from the computer and foam with rage for a bit.
Return of the Killer Edit: Apparently this is not a new product, I just managed to completely miss the ad campaign the first time out. Alas, my luck could only last so long...